About the Customer

The No 1 Telecommunication product solution provider in India.

The Context

Telecommunications industry in India is very price sensitive and an extremely competitive market. Keeping costs low for the end consumer/ lower production cost is a crucial objective.

The Challenge

Our Customer’s final cost for one of their products was high, owing to higher input costs in packaging. This was affecting their bottom-line. At the same time, our customer also wanted to avoid machinery and space used for on-site packing. Proprietary packaging materials were also used making it a complicated and cumbersome process. Our customer wanted to avoid that.


Reduce packaging cost
Optimize space required for on-site packaging machinery
Reduce complication in using proprietary packaging material
Overall bottom-line improvement

The Approach & Solution

We studied their existing packaging process and proposed the following solutions:

Design composite buffers to eliminate packaging machines

Replace proprietary material with XL-PE Foam and Expanded PE Foam buffers to facilitate proper protection, thereby saving space on proprietary product stock holding

The Result/ Benefits to Customer

Customer benefited from JIT Supplies for shift-wise production thereby reducing/eliminating inventory of primary packaging. Significant cost reduction targets achieved.

  • 12%

    Space Utilized Saving

  • 24%

    Cost Reduction

    Owing to machinery and material replacement

  • 25%

    Increased productivity and throughput

    Through process simplification

Customer Story

Our customer appreciated our value engineering support. We won their trust to be considered for their entire packaging needs with a window of opportunity to cater non packaging products too.

Innovative, path-breaking solution design and delivery was key to customer delight.